| Résumé: | This work reflects on the symbolic importance of men's hats in the city of Guadalajara –and great part of Mexico– during the period between the Reform and the Revolution. The paper begins with a brief analysis of available hat models and their prices, and then examines the importance of the hat in the personal façades construed by men of all social conditions, façades they used to build their place in the world, regarding themselves and others. The main sources for this analysis are photographs and illustrations, notarized documents, and the press of the time. The reflection concludes that men's hats had a strong symbolic weight during the nineteenth century, due mainly to their metonymical capacity.
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