La formación de la gran empresa galletera mexicana, 1907-2007

This work outlines the evolution of Mexican cookie industries during the twentieth century. My argument is that these companies, founded mostly by Spanish immigrants,  have turned from small family businesses to great corporations, vertically organized in response to uncertainty, scarce market integ...

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Detalles Bibliográficos

Autor principal:	Moreno Lázaro, Javier
Formato:	Online
Idioma:	español
Editor:	El Colegio de México, A.C. 2009
Materias:	siglo XX industria galletera historia empresarial historia económica México 20the Century Cookie Industry Business History economic history Mexico
Acceso en línea:	https://historiamexicana.colmex.mx/index.php/RHM/article/view/1754
Revista:	Historia Mexicana