La formación de la gran empresa galletera mexicana, 1907-2007

This work outlines the evolution of Mexican cookie industries during the twentieth century. My argument is that these companies, founded mostly by Spanish immigrants,  have turned from small family businesses to great corporations, vertically organized in response to uncertainty, scarce market integ...

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Bibliographic Details

Main Author:	Moreno Lázaro, Javier
Format:	Online
Language:	Spanish
Editor:	El Colegio de México, A.C. 2009
Subjects:	siglo XX industria galletera historia empresarial historia económica México 20the Century Cookie Industry Business History economic history Mexico
Online Access:	https://historiamexicana.colmex.mx/index.php/RHM/article/view/1754
Journal:	Historia Mexicana