Inequidad de género, estereotipos y exclusión de la voz femenina en la publicidad radiofónica en México
This article examines the narratives of radio advertising in Mexico from 1991 to 2018 to explore the role of female voices and the structures that perpetuate negative stereotypes, based on a gender approach and an analytical tool of the sound language. This two-tiered strategy incorporated specific...
| Autores principales: | , |
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| Formato: | Online |
| Idioma: | español |
| Editor: |
El Colegio de México A.C.
2021
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| Materias: | |
| Acceso en línea: | https://estudiosdegenero.colmex.mx/index.php/eg/article/view/701 |
| Revista: |
Estudios de Género |
| Sumario: | This article examines the narratives of radio advertising in Mexico from 1991 to 2018 to explore the role of female voices and the structures that perpetuate negative stereotypes, based on a gender approach and an analytical tool of the sound language. This two-tiered strategy incorporated specific categories: general sound elements, and a gender perspective. A sample of 313 spots, showed that, despite progress in gender issues, negative stereotypes associated with women continue to exist. The study also revealed, exclusion of female voices —sounds that are fundamental to society. |
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