Inequidad de género, estereotipos y exclusión de la voz femenina en la publicidad radiofónica en México

This article examines the narratives of radio advertising in Mexico from 1991 to 2018 to explore the role of female voices and the structures that perpetuate negative stereotypes, based on a gender approach and an analytical tool of the sound language. This two-tiered strategy incorporated specific...

Full description

Bibliographic Details

Main Authors:	Medina Ávila, Virginia, Mecalco López, Rosa Azucena
Format:	Online
Language:	Spanish
Editor:	El Colegio de México A.C. 2021
Subjects:	gender studies media broadcast advertising studios de género medios de comunicación radio publicidad
Online Access:	https://estudiosdegenero.colmex.mx/index.php/eg/article/view/701
Journal:	Estudios de Género