El rol gentrificador del Programa Pueblos Mágicos. El caso de San Pedro y San Andrés Cholula, Puebla

The adoption of urban branding strategies is a recurrent practice among local governments One of the negative impacts of this type of strategies is gentrification, a phenomenon that implies the displacement of the original population. The objective of this paper is to identify the gentrifying effect...

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Autor principal:	Hernández Flores, José Álvaro
Formato:	Online
Idioma:	espanhol
Editor:	El Colegio de México A.C. 2023
Assuntos:	city branding turistification gentrification urban marketing marca de ciudad turistificación gentrificación marketing urbano
Acesso em linha:	https://estudiosdemograficosyurbanos.colmex.mx/index.php/edu/article/view/2134
Recursos:	Estudios Demográficos y Urbanos