La publicidad de las tiendas por departamentos de la ciudad de México en los albores del siglo XX

This article explores the different advertising strategies utilized by department stores in Mexico City at the end of the 19th Century and the beginning of the 20th. Its premise is that these businesses established a new tradition of consumption by introducing fixed prices, exhibiting their merchand...

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Detalhes bibliográficos

Autor principal:	Sánchez Parra, Cristina
Formato:	Online
Idioma:	espanhol
Editor:	El Colegio de México, A.C. 2020
Assuntos:	estatus social consumo publicidad modernización Ciudad de México Porfiriato social status consumption advertising modernization Mexico City
Acesso em linha:	https://historiamexicana.colmex.mx/index.php/RHM/article/view/4053
Recursos:	Historia Mexicana