La publicidad de las tiendas por departamentos de la ciudad de México en los albores del siglo XX

This article explores the different advertising strategies utilized by department stores in Mexico City at the end of the 19th Century and the beginning of the 20th. Its premise is that these businesses established a new tradition of consumption by introducing fixed prices, exhibiting their merchand...

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Bibliographic Details

Main Author:	Sánchez Parra, Cristina
Format:	Online
Language:	Spanish
Editor:	El Colegio de México, A.C. 2020
Subjects:	estatus social consumo publicidad modernización Ciudad de México Porfiriato social status consumption advertising modernization Mexico City
Online Access:	https://historiamexicana.colmex.mx/index.php/RHM/article/view/4053
Journal:	Historia Mexicana