| Sumario: | This paper submits an analytical model which is represented in social movement analysis literature in the category of “campaigns”. From this proposal, we argue it is possible to analytically apprehend different kinds of collective action instances through its dynamic process, and at the same time, we offer a characterization of the analytical category of the campaign which can be applied to empirical research. One of the implications of this theoretical proposition is that every collective action campaign establishes the conditions for future campaigns, but this implies that any case under analysis is at the same time conditioned for those instances in the past. To test this implication, we offer some elements of a case, that of the collective actor who emerged in the aftermath of the Mexico earthquakes in 2017, #Verificado19s.
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