Disputas políticas y prácticas digitales de youtubers durante la pandemia de covid-19
The aim of this research is to analyze the youtubers who generate and share political content. A distinction is made between two groups: those who defend government actions and those who are detractors. It seeks to understand how these youtubers are constructed, what their resources, strategies and...
| Autor principal: | |
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| Formato: | Online |
| Idioma: | español |
| Editor: |
El Colegio de México
2022
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| Acceso en línea: | https://estudiossociologicos.colmex.mx/index.php/es/article/view/2163 |
| Revista: |
Estudios Sociológicos |
| authentication_code | dc |
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| _version_ | 1844255342066663424 |
| author | Atilano, Julián |
| author_facet | Atilano, Julián |
| author_sort | Atilano, Julián |
| category_str_mv |
"Bolivia", "hyperinflation", "economic crisis", "Bolivia", "hiperinflación", "crisis económica"
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| collection | OJS |
| description | The aim of this research is to analyze the youtubers who generate and share political content. A distinction is made between two groups: those who defend government actions and those who are detractors. It seeks to understand how these youtubers are constructed, what their resources, strategies and stories are to persuade and influence their audience and, finally, what the political culture underlying the participation of these opinion leaders is. This was observed in the publications produced during the first months of the covid-19 pandemic in Mexico. The case study method and a qualitative methodology involving online content analysis are used. The author proposes a definition of youtubers, a conceptual framework for their analysis and evidence of a nascent sociological phenomenon. |
| format | Online |
| id | oai:oai.estudiossociologicos.colmex.mx:article-2163 |
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| journal | Estudios Sociológicos |
| language | spa |
| publishDate | 2022 |
| publisher | El Colegio de México |
| record_format | ojs |
| Terms_governing_use_and_reproduction_note | Derechos de autor 2022 Estudios Sociológicos de El Colegio de México https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| data_source_entry/ISSN | Estudios Sociológicos de El Colegio de México; Vol. 40 No. 120 (2022): Vol. XL, num. 120, September-December, 2022; 693-724 Estudios Sociológicos de El Colegio de México; Vol. 40 Núm. 120 (2022): Vol. XL, núm. 120, septiembre-diciembre, 2022; 693-724 2448-6442 0185-4186 |
| spelling | oai:oai.estudiossociologicos.colmex.mx:article-21632025-07-10T02:30:16Z Political Disputes and Digital Practices of Youtubers During the covid covid-19 Pandemic Disputas políticas y prácticas digitales de youtubers durante la pandemia de covid-19 Atilano, Julián Youtubers Covid-19 Political disputes Digital Practices Opinion Leader Youtubers COVID-19 disputas políticas prácticas digitales líder de opinión The aim of this research is to analyze the youtubers who generate and share political content. A distinction is made between two groups: those who defend government actions and those who are detractors. It seeks to understand how these youtubers are constructed, what their resources, strategies and stories are to persuade and influence their audience and, finally, what the political culture underlying the participation of these opinion leaders is. This was observed in the publications produced during the first months of the covid-19 pandemic in Mexico. The case study method and a qualitative methodology involving online content analysis are used. The author proposes a definition of youtubers, a conceptual framework for their analysis and evidence of a nascent sociological phenomenon. El objetivo de esta investigación es analizar a los youtubers que generan y comparten contenido político. Se distingue entre dos grupos: quienes defienden las acciones gubernamentales y quienes son detractores. Se busca comprender cómo estos youtubers se construyen, cuáles son sus recursos, estrategias y relatos para persuadir a sus audiencias y, por último, cuál es la cultura política de esos líderes de opinión. Esto se observa en las publicaciones realizadas durante los primeros meses de la pandemia de covid-19 en México. Se utiliza el método de estudio de caso y una metodología cualitativa de análisis de contenido online. Se propone una definición del youtuber, un marco conceptual para su análisis y evidencia acerca de un fenómeno sociológico en ciernes. El Colegio de México 2022-08-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/xml https://estudiossociologicos.colmex.mx/index.php/es/article/view/2163 10.24201/es.2022v40n120.2163 Estudios Sociológicos de El Colegio de México; Vol. 40 No. 120 (2022): Vol. XL, num. 120, September-December, 2022; 693-724 Estudios Sociológicos de El Colegio de México; Vol. 40 Núm. 120 (2022): Vol. XL, núm. 120, septiembre-diciembre, 2022; 693-724 2448-6442 0185-4186 spa https://estudiossociologicos.colmex.mx/index.php/es/article/view/2163/2126 https://estudiossociologicos.colmex.mx/index.php/es/article/view/2163/2161 Derechos de autor 2022 Estudios Sociológicos de El Colegio de México https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| spellingShingle | Youtubers Covid-19 Political disputes Digital Practices Opinion Leader Youtubers COVID-19 disputas políticas prácticas digitales líder de opinión Atilano, Julián Disputas políticas y prácticas digitales de youtubers durante la pandemia de covid-19 |
| title | Disputas políticas y prácticas digitales de youtubers durante la pandemia de covid-19 |
| title_alt | Political Disputes and Digital Practices of Youtubers During the covid covid-19 Pandemic |
| title_full | Disputas políticas y prácticas digitales de youtubers durante la pandemia de covid-19 |
| title_fullStr | Disputas políticas y prácticas digitales de youtubers durante la pandemia de covid-19 |
| title_full_unstemmed | Disputas políticas y prácticas digitales de youtubers durante la pandemia de covid-19 |
| title_short | Disputas políticas y prácticas digitales de youtubers durante la pandemia de covid-19 |
| title_sort | disputas politicas y practicas digitales de youtubers durante la pandemia de covid 19 |
| topic | Youtubers Covid-19 Political disputes Digital Practices Opinion Leader Youtubers COVID-19 disputas políticas prácticas digitales líder de opinión |
| topic_facet | Youtubers Covid-19 Political disputes Digital Practices Opinion Leader Youtubers COVID-19 disputas políticas prácticas digitales líder de opinión |
| url | https://estudiossociologicos.colmex.mx/index.php/es/article/view/2163 |
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