| Resumo: | This article analyzes the reflexivity level used by the business elit to answer discoursively to three problems and demands in the Araucania region of Chile, namely, the Chilean-Mapuche conflict, the high poverty levels and the low statehood. Three types of reactions are identified: adaptation, reconversion, learning, fear, and indifference. Through a qualitative framework (documental analysis and interviews), we conclude that the answers are characterized by a degree one of reflexivity, that is, considering the criticisms to their projects as threats resulting from external factors and agents; the resulting answers are of minimization, denial, or invisibilization. This explains that reactions to problems are characterized by fear and indifference.
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