| Sumario: | The main goal of this work is to measure the willingness of Mexican households to save electrical power. 2 815 households were analyzed from National Household Survey and Households and Environment Module (2017). A logistic regression model was applied in order to identify the determinants of the required disposition. Our results show that only 50.6% of households have the willingness to save electrical power, and that home characteristics, population size, geographical location and acquisition of electrical appliances with ecological awareness are also determinant factors to describe the disposition, above and beyond the price of the electrical power service. Therefore, saving strategies must come mainly from programs designed to stimulate saving usage habits.
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