Historia del canal de Suez y sus tres inauguraciones: relaciones públicas y protocolo en la batalla por la opinión pública

Lying at the border between Asia and Africa, throughout its history the Suez Canal has constituted an important geo-strategic asset for its commercial value and its reputational importance. Through a historiographic investigation, this work reconstructs and analyzes the three major, historically-doc...

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Détails bibliographiques
Auteurs principaux: Otero Alvarado, María Teresa, Pulido Polo, Marta
Format: Online
Langue:espagnol
Éditeur: El Colegio de México 2020
Sujets:
Accès en ligne:https://estudiosdeasiayafrica.colmex.mx/index.php/eaa/article/view/2564
Institution:

Estudios de Asia y África

Description
Résumé:Lying at the border between Asia and Africa, throughout its history the Suez Canal has constituted an important geo-strategic asset for its commercial value and its reputational importance. Through a historiographic investigation, this work reconstructs and analyzes the three major, historically-documented inauguration ceremonies of the Suez Canal, and their impact on forming public opinion. Through key events such as military parades, religious ceremonies, or official seating arrangements for guest leaders, the results demonstrate the persuasive relevance of ceremonies and allow the establishment of different types of communication, linked to propaganda and unidirectional models of relations with their audiences, used by the authorities in control of the Suez Canal in each of the observed opening ceremonies.