| Summary: | Through an analysis of a large set of materials from different print and audiovisual media outlets, this article shows that the phenomenon of political violence as developed in Mexico in the seventies not only was not unknown to the general population (as has generally been argued), but that it occupied an important and complex space as an object of consumption for urban sectors. It is broken down into three sections. First, it undertakes a critical review of the studies analyzing the presence of political violence in the media and suggests that it’s necessary torethink the historiographic consensus. Second, it synthetically follows the political and media careers of the primary armed groups that arose in the state of Guerrero in order to show how they actively participated in the public sphere. Finally, it reviews materials that have often been left out of studies on the media presence of political violence, such as television reports, films and comic books, in order to show that the public perception of the guerrilla phenomenon played out in a complex and changing media environment that facilitated the appearance of political violence in the public sphere in spaces and forms that are less schematic than tends to be imagined.
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