La hora de la TV: la incursión de la televisión y telenovela en la vida cotidiana de la ciudad de México (1958-1966)
Television and television genres have a life of their own. In the Mexican case, telenovelas can be seen as the first genre authentically conceived and created for television. Since their appearance in Mexico in June 1958 on Telesistema-Canal 4, they not only recapitulated the stereotypes, myths and...
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| Formato: | Online |
| Idioma: | espanhol |
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El Colegio de México, A.C.
2015
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| Acesso em linha: | https://historiamexicana.colmex.mx/index.php/RHM/article/view/3137 |
| Recursos: |
Historia Mexicana |
| authentication_code | dc |
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| _version_ | 1844255786645061632 |
| author | Ramírez Bonilla, Laura Camila |
| author_facet | Ramírez Bonilla, Laura Camila |
| author_sort | Ramírez Bonilla, Laura Camila |
| category_str_mv |
"Bolivia", "hyperinflation", "economic crisis", "Bolivia", "hiperinflación", "crisis económica"
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| collection | OJS |
| description | Television and television genres have a life of their own. In the Mexican case, telenovelas can be seen as the first genre authentically conceived and created for television. Since their appearance in Mexico in June 1958 on Telesistema-Canal 4, they not only recapitulated the stereotypes, myths and moral concerns of society at that time, but also became part of the daily life of their spectators, still expectant neophytes. The first melodramas were an urban phenomenon and characterized the growth of the middle class. The genre’s audience was created by its appearance and viewers actively integrated what they saw on screen into their family life. Watching telenovelas was a primordially domestic act while simultaneously being a collective one, shared among many people. Understanding this genre as a product made to provide meaning and using an analysis that demands both the study of narrative content as well an analysis of the medium itself and its spectators, this article identifies the way in which the arrival of television (and telenovelas in particular) made an impact on the daily life of television viewers in Mexico City. Did the arrival of television melodramas, between 1958 and 1966, introduce a new sense of the everyday in the viewing public? How did this new sense of everyday life express itself in space, time, routines, tastes and the collective imagination of viewers? This article is supported by the audiovisual content of the first television melodramas transmitted in Mexico, their reception in television magazines and the press in general, their accompanying advertising and the experiences of middle class individuals and families who were interviewed and surveyed on the subject. |
| format | Online |
| id | oai:oai.historiamexicana.colmex.mx:article-3137 |
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| journal | Historia Mexicana |
| language | spa |
| publishDate | 2015 |
| publisher | El Colegio de México, A.C. |
| record_format | ojs |
| Terms_governing_use_and_reproduction_note | Derechos de autor 2016 Historia Mexicana |
| data_source_entry/ISSN | Historia Mexicana; Vol. 65, Núm. 1 (257) julio-septiembre 2015; 289-356 2448-6531 0185-0172 |
| spelling | oai:oai.historiamexicana.colmex.mx:article-31372023-10-11T19:55:13Z The Hour of Television: The Incursion of Television and Telenovelas into Mexico City Daily Life (1958-1966) La hora de la TV: la incursión de la televisión y telenovela en la vida cotidiana de la ciudad de México (1958-1966) Ramírez Bonilla, Laura Camila Mexico TV media middle class 20th Century México televisión medios clase media siglo XX Television and television genres have a life of their own. In the Mexican case, telenovelas can be seen as the first genre authentically conceived and created for television. Since their appearance in Mexico in June 1958 on Telesistema-Canal 4, they not only recapitulated the stereotypes, myths and moral concerns of society at that time, but also became part of the daily life of their spectators, still expectant neophytes. The first melodramas were an urban phenomenon and characterized the growth of the middle class. The genre’s audience was created by its appearance and viewers actively integrated what they saw on screen into their family life. Watching telenovelas was a primordially domestic act while simultaneously being a collective one, shared among many people. Understanding this genre as a product made to provide meaning and using an analysis that demands both the study of narrative content as well an analysis of the medium itself and its spectators, this article identifies the way in which the arrival of television (and telenovelas in particular) made an impact on the daily life of television viewers in Mexico City. Did the arrival of television melodramas, between 1958 and 1966, introduce a new sense of the everyday in the viewing public? How did this new sense of everyday life express itself in space, time, routines, tastes and the collective imagination of viewers? This article is supported by the audiovisual content of the first television melodramas transmitted in Mexico, their reception in television magazines and the press in general, their accompanying advertising and the experiences of middle class individuals and families who were interviewed and surveyed on the subject. La televisión y los géneros televisivos son dispositivos con historia propia. En el caso mexicano, la telenovela se puede considerar como el primer género auténticamente concebido y realizado para la televisión. Su llegada al país, en junio de 1958, en Telesistema-Canal 4, no solo recogió parte de los estereotipos, los mitos y las preocupaciones morales de la sociedad de la época, sino que se insertó en la cotidianidad de los espectadores, aún neófitos y expectantes ante el producto. Los primeros melodramas fueron un fenómeno urbano, característico del crecimiento de la clase media. Su incursión fue construyendo un auditorio propio que, activo ante los contenidos vistos en pantalla, llegó a integrarla al escenario familiar. Ver telenovelas fue un acto primordialmente doméstico y al mismo tiempo colectivo, compartido entre varios. Entendiendo este género como un producto hecho para significar y partiendo de un análisis histórico que requiere tanto el estudio de los contenidos como el del medio y los espectadores, el propósito de este trabajo es identificar de qué manera la llegada de la televisión, y en particular de la telenovela, impactó en la vida cotidiana de los televidentes de la ciudad de México. ¿La incursión del melodrama televisivo, entre 1958 y 1966, introdujo una nueva “cotidianidad” en los públicos? ¿Cómo se reflejó esta “nueva cotidianidad” en los espacios, los tiempos, las rutinas, los gustos y los imaginarios de los televidentes? Para este ejercicio se acudió a los contenidos audiovisuales de los primeros melodramas emitidos en México, su registro en prensa y revistas de televisión, sus piezas publicitarias y la experiencia de personas y familias de clase media, que fueron entrevistadas y encuestadas a propósito del tema. El Colegio de México, A.C. 2015-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/xml https://historiamexicana.colmex.mx/index.php/RHM/article/view/3137 10.24201/hm.v65i1.3137 Historia Mexicana; Vol. 65, Núm. 1 (257) julio-septiembre 2015; 289-356 2448-6531 0185-0172 spa https://historiamexicana.colmex.mx/index.php/RHM/article/view/3137/2544 https://historiamexicana.colmex.mx/index.php/RHM/article/view/3137/4098 Derechos de autor 2016 Historia Mexicana |
| spellingShingle | Mexico TV media middle class 20th Century México televisión medios clase media siglo XX Ramírez Bonilla, Laura Camila La hora de la TV: la incursión de la televisión y telenovela en la vida cotidiana de la ciudad de México (1958-1966) |
| title | La hora de la TV: la incursión de la televisión y telenovela en la vida cotidiana de la ciudad de México (1958-1966) |
| title_alt | The Hour of Television: The Incursion of Television and Telenovelas into Mexico City Daily Life (1958-1966) |
| title_full | La hora de la TV: la incursión de la televisión y telenovela en la vida cotidiana de la ciudad de México (1958-1966) |
| title_fullStr | La hora de la TV: la incursión de la televisión y telenovela en la vida cotidiana de la ciudad de México (1958-1966) |
| title_full_unstemmed | La hora de la TV: la incursión de la televisión y telenovela en la vida cotidiana de la ciudad de México (1958-1966) |
| title_short | La hora de la TV: la incursión de la televisión y telenovela en la vida cotidiana de la ciudad de México (1958-1966) |
| title_sort | la hora de la tv la incursion de la television y telenovela en la vida cotidiana de la ciudad de mexico 1958 1966 |
| topic | Mexico TV media middle class 20th Century México televisión medios clase media siglo XX |
| topic_facet | Mexico TV media middle class 20th Century México televisión medios clase media siglo XX |
| url | https://historiamexicana.colmex.mx/index.php/RHM/article/view/3137 |
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