Arte, publicidad y consumo en la prensa. Del porfirismo a la posrevolución
The advertisement image is a efficient and convincing means of visual communication. Through mass media and consumption mechanisms, modern societies establish this image as part of a daily iconography that, in turn, has influenced twentieth-century artistic languajes. This work centers on the import...
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| Formato: | Online |
| Idioma: | espanhol |
| Editor: |
El Colegio de México, A.C.
1998
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| Acesso em linha: | https://historiamexicana.colmex.mx/index.php/RHM/article/view/2448 |
| Recursos: |
Historia Mexicana |
| authentication_code | dc |
|---|---|
| _version_ | 1831978760798208000 |
| author | Ortiz Gaitán, Julieta |
| author_facet | Ortiz Gaitán, Julieta |
| author_sort | Ortiz Gaitán, Julieta |
| category_str_mv |
"Bolivia", "hyperinflation", "economic crisis", "Bolivia", "hiperinflación", "crisis económica"
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| collection | OJS |
| description | The advertisement image is a efficient and convincing means of visual communication. Through mass media and consumption mechanisms, modern societies establish this image as part of a daily iconography that, in turn, has influenced twentieth-century artistic languajes. This work centers on the importance of the advertisement image in Mexican press, through its historical and social development, emphasizing its plastic values and importance as historical document, in the context of Mexican visual arts. As a document, the advertisement image offers valuable information, for it appears in a period full of historical events and social transformations: from the Porfirian splendor, through the revolution that began in 1910 and the post-revolutionary years, to the late thirties. As a study subject, the advertisement image has established its own periodicity, as well as the formal and aesthetic qualities that characterize it in the chronological universe analyzed here. |
| format | Online |
| id | oai:oai.historiamexicana.colmex.mx:article-2448 |
| index_str_mv | CONAHCYT LATINDEX PKP Index DOAJ DORA Redalyc Scielo México CLASE Handbook of Latin American Studies (HLAS) JSTOR Sociological Abstracts EBSCO Host HAPI HELA Scopus Ulrich’s International Periodicals Directory CIRC CSA Worldwide Political Science Abstracts Google Scholar Historical Abstracts IBSS MLA Biblat Current Abstracts Elektronische Zeitschriftenbibliothek Frei zugängliche ERIH PLUS IBZ Gale OneFile: Informe Académico Journal Scholar Metrics (EC3 Research Group: Evaluación de la Ciencia y la Comunicación Científica. Universidad de Granada) Periodicals Index Online America History and Life Global Issues in Context IBR Index Islamicus InfoTracCustom International Bibliography of Sociology Political Science Complete PubMed Social Services Abstracts SocINDEX SocINDEX with Full Text TOC Premier Anthropological Index Online Arts and Humanities Citation Index Chicano Periodical Index Current Contents CWTS Journal Indicators e-Revistas Humanities International Complete Humanities International Index Humanities Source PERIODICA Russian Academy of Sciences Bibliographies SCImago Journal & Country Rank |
| journal | Historia Mexicana |
| language | spa |
| publishDate | 1998 |
| publisher | El Colegio de México, A.C. |
| record_format | ojs |
| Terms_governing_use_and_reproduction_note | Derechos de autor 2016 Historia Mexicana |
| data_source_entry/ISSN | Historia Mexicana; Vol. 48, Núm. 2 (190) octubre-diciembre 1998; 411-435 2448-6531 0185-0172 |
| spelling | oai:oai.historiamexicana.colmex.mx:article-24482022-04-19T20:24:44Z Art, Advertising and Consumption in Por firian to Post-Revolution Press Arte, publicidad y consumo en la prensa. Del porfirismo a la posrevolución Ortiz Gaitán, Julieta México prenss economy advertising Consumerism 20th Century México prensa economía publicidad sociedad de consumo siglo XX The advertisement image is a efficient and convincing means of visual communication. Through mass media and consumption mechanisms, modern societies establish this image as part of a daily iconography that, in turn, has influenced twentieth-century artistic languajes. This work centers on the importance of the advertisement image in Mexican press, through its historical and social development, emphasizing its plastic values and importance as historical document, in the context of Mexican visual arts. As a document, the advertisement image offers valuable information, for it appears in a period full of historical events and social transformations: from the Porfirian splendor, through the revolution that began in 1910 and the post-revolutionary years, to the late thirties. As a study subject, the advertisement image has established its own periodicity, as well as the formal and aesthetic qualities that characterize it in the chronological universe analyzed here. La imagen publicitaria constituye un medio eficaz y persuasivo de comunicación visual. Valiéndose de los medios masivos e integrada en los mecanismos del consumo, se ha establecido en las modernas sociedades como parte de una iconografía cotidiana que ha incidido, a su vez, en los lenguajes del arte del siglo XX. Este trabajo enfoca la importancia de la imagen publicitaria en la prensa mexicana, a lo largo de su desarrollo histórico y social, enfatizando sus valores plásticos y su relevancia como documento histórico en el contexto de las artes visuales de México. En su carácter documental aporta valiosa información, dado que se ubica en un periodo rico en acontecimientos históricos y transformaciones sociales, que abarca el auge del porfiriato, la revoución iniciada en 1910 y las fases posrevolucionarias hasta fines de la década de los años treinta. Como sujeto de estudio, la imagen publicitaria ha establecido su propia periodicidad y las cualidades formales y estéticas que la caracterizan en el universo cronológico analizado. El Colegio de México, A.C. 1998-10-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://historiamexicana.colmex.mx/index.php/RHM/article/view/2448 Historia Mexicana; Vol. 48, Núm. 2 (190) octubre-diciembre 1998; 411-435 2448-6531 0185-0172 spa https://historiamexicana.colmex.mx/index.php/RHM/article/view/2448/1969 Derechos de autor 2016 Historia Mexicana |
| spellingShingle | México prenss economy advertising Consumerism 20th Century México prensa economía publicidad sociedad de consumo siglo XX Ortiz Gaitán, Julieta Arte, publicidad y consumo en la prensa. Del porfirismo a la posrevolución |
| title | Arte, publicidad y consumo en la prensa. Del porfirismo a la posrevolución |
| title_alt | Art, Advertising and Consumption in Por firian to Post-Revolution Press |
| title_full | Arte, publicidad y consumo en la prensa. Del porfirismo a la posrevolución |
| title_fullStr | Arte, publicidad y consumo en la prensa. Del porfirismo a la posrevolución |
| title_full_unstemmed | Arte, publicidad y consumo en la prensa. Del porfirismo a la posrevolución |
| title_short | Arte, publicidad y consumo en la prensa. Del porfirismo a la posrevolución |
| title_sort | arte publicidad y consumo en la prensa del porfirismo a la posrevolucion |
| topic | México prenss economy advertising Consumerism 20th Century México prensa economía publicidad sociedad de consumo siglo XX |
| topic_facet | México prenss economy advertising Consumerism 20th Century México prensa economía publicidad sociedad de consumo siglo XX |
| url | https://historiamexicana.colmex.mx/index.php/RHM/article/view/2448 |
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