| Sumario: | The advertisement image is a efficient and convincing means of visual communication. Through mass media and consumption mechanisms, modern societies establish this image as part of a daily iconography that, in turn, has influenced twentieth-century artistic languajes. This work centers on the importance of the advertisement image in Mexican press, through its historical and social development, emphasizing its plastic values and importance as historical document, in the context of Mexican visual arts. As a document, the advertisement image offers valuable information, for it appears in a period full of historical events and social transformations: from the Porfirian splendor, through the revolution that began in 1910 and the post-revolutionary years, to the late thirties. As a study subject, the advertisement image has established its own periodicity, as well as the formal and aesthetic qualities that characterize it in the chronological universe analyzed here.
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