| Summary: | Public approval for the President plays a fundamental role in the power and legitimacy he enjoys and in the potential success of his policy decisions. This paper analyzes and compares the factors determining the presidential approval of two Mexican presidents: Felipe Calderón and Enrique Peña Nieto. The data I use are taken from two series of the Survey of the Americas 2008 and 2014. Among the most important findings I find that, on the one hand, the issues that prevailed in the press (which to some extent are the same as those that predominated in presidential speeches) coincide significantly with those that citizens perceive as the most important issues for them. On the other, even with different presidents, in different situations, economic issues are the ones that weigh most heavily in the evaluation of their performance. However, the issues of insecurity and corruption appear and remain during the two six-year terms in office as issues that continue to have a significant effect on the presidential approval rating.
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