El perfil psico-sociológico y demográfico del consumidor mexicano

Although 80% of the world's population lives in emerging markets and developing countries, such as Mexico, there is a dearth of research on consumers in these countries. The aim of this study is to determine the profile of the Mexican consumer based on psycho-sociological variables such as ethn...

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Auteurs principaux:	Jiménez Torres, Nadia Huitzilin, San Martín Gutiérrez, Sonia
Format:	Online
Langue:	espagnol
Éditeur:	El Colegio de México A.C. 2013
Sujets:	consumidores y análisis cluster tipología colectivismo patriotismo apertura cultural etnocentrismo consumers and cluster analysis typology collectivism patriotism cultural openness ethnocentrism
Accès en ligne:	https://estudiosdemograficosyurbanos.colmex.mx/index.php/edu/article/view/1450
Institution:	Estudios Demográficos y Urbanos