| Summary: | The text analyzes the power of medical discourse (therapeutic ethos) to transmit values and prescribe sexual behaviors through women’s magazines. The emblematic case is Miss 17, which emerged towards the end of the military dictatorship in Chile and is the only magazine for teenagers in the country. Through a qualitative and exploratory methodology, and from the perspective of discourse analysis, a critical reading of two articles of the "Sex Sense" section is offered. Given the absence of other sources of sex education at the time, it is concluded that the journal is a primary source for inculcating a sexoafective model in young Chileans, characterized by a systemic interrelation of therapeutic ethos with the Church and the family as disciplinary devices of sexuality.
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